Growth Hacking Ideas | Blackhatworld
Growth Hacking Ideas | Blackhatworld
Even though the term “growth hacking” is well-known, does anyone actually understand what it means? When developing marketing plans that would advance their businesses, startups sometimes require a little push. But with finite funds or resources, how can any organisation concentrate on developing growth strategies? Growth hackers and marketers can help in this situation.
What is growth hacking?
Growth hacking is a word used to describe trials and procedures designed to expand a company’s clientele and revenue through inventive, low-cost tactics.
It could appear frightening at first glance. You’ll be able to produce your own outcomes, though, if you have a better understanding of how growth hacking operates and how marketers have used it successfully in the past.
Growth Hacking Ideas
It can appear that concepts for growth hacking must be completely unique or imaginative. However, there are a lot of works that have already been done that you might possibly adapt for your company. Whatever has been successful for other businesses may always be modified or customised to meet yours. Or, just use it as inspiration to come up with something entirely original. To get your brainstorming started, look at some of the straightforward ideas below.
Make it simple for customers to contact you on a variety of platforms and websites.
- Offer a rate that is so low it might go viral.
- Give rewards for promoting your business
- Using invitation-only or restricted, exclusive access, create FOMO
Growth hacking benefits from the use of the appropriate tools, just like any other marketing method. By selecting the appropriate tools, you may support and streamline implementation while also boosting overall efficacy. Depending on the growth hacking techniques you’ll utilise, different tools will be required.
To help you get started, here is a selection of useful resources.
The software from HubSpot is a growth platform that provides a complete line of software for marketing, sales, and customer service. Start using the free HubSpot CRM to manage your sales pipeline, organise meetings, and keep track of correspondence. Additionally, use Marketing Hub and Customer Hub to construct your website, convert contacts, and establish connections with site visitors.
2. Click to Tweet
Your work can be promoted on Twitter using this free tool. Create a link, add it to your content (such as a website, landing pages, or email), type out a message you want others to share, and then monitor how many people click on it.
3. Consumer Barometer
Developed by Google, the Consumer Barometer is a free service that offers data about internet shoppers. You can utilise their graph builder to generate a bespoke analysis that will help you make decisions and obtain insights into the online behaviours of your target audience.
You can conduct market research with the help of this tool, as well as get client feedback. Make a survey with SurveyMonkey, then use it to analyse the data and create personalised reports.
Amplitude provides a number of software choices that let you examine your items and observe how people use them. You can increase user interaction, optimise conversion, and get a better sense of how to move your product strategy forward with the insights.
Using CrazyEgg Heat Maps, this tool enables you to see where users are clicking on your website. Take a digital snapshot of your website page with the Snapshot tool, and use the information it generates to see how people are clicking about.
You may visualise visitor behaviour on your website with the help of the cloud-based tool set called SessionCam. Heatmaps, customer journey mapping, and struggle detection are important aspects to consider when determining how to improve website user experience.
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“noopener” arel and “_blank” You can optimise your website and blog with hrefs to increase search traffic. You can investigate keywords, audit the SEO performance of your website, look into your competitors’ rankings in search results, and more.
A growth marketing software called TrueNorth can help you centralise your marketing by estimating your growth, gathering and ranking experiments, planning, and automatically pulling outcomes.
For web application automation, use Zapier. It establishes links between your apps and enables you to launch actions, such as adding contacts to email contacts lists or adding a new task to your to-do list.
Growth Hacking Framework
- Define objectives.
- Foster new ideas.
- Determine priorities.
- Implement the new strategy.
- Measure and analyse results.
Your company will develop most profitably with the appropriate structure in place. Creating a framework that will help you achieve your goals is a wonderful place to start. Creating a growth hacking plan involves these five fundamental steps. To ensure that everyone understands how to do growth hacking, as you complete each, document the full procedure to share with other teams or new hires.
1. Define objectives.
The first step in accomplishing your goals is to have a clear understanding of them. Understand what growth hacking will help you achieve. Then, focus your strategy on those particular goals. Research should also provide guidance for these goals. Conduct a thorough audit to assess your present marketing efforts. Your ability to identify areas for development and how to incorporate them into a new target will be aided by this information.
2. Foster new ideas.
Look for inspiration in your study, then expand on it. Know what worked or didn’t work and why, drawing on your past campaigns and those of others in your field as examples. To assist you come up with the finest growth hacking strategy for your company, gather as much information as you can.
3. Determine priorities.
Which of your company’s growth hacking objectives is most crucial? Where, rather, does your company most urgently need to improve right now? As you focus on developing a growth hacking plan, keep these items in mind. Be sensible, however. Establish reasonable expectations because growth hacking isn’t magic and won’t work in a day.
4. Implement the new strategy.
Test out your hypothesis! Based on the approach you’ve chosen, formulate a hypothesis. then put that approach into action as you and your team have planned. While moving forward, issues are resolved along the way. To learn as much as you can about your idea, keep doing tests and new experiments.
5. Measure and analyse results.
Did your plan succeed in achieving the desired result? There may have been effects you didn’t anticipate. Did you make the right assumption? Examine the overall outcome and effects of the growth hacking approach that was used. Utilise that information to guide the development of your subsequent plan. Apply what you’ve learned consistently and keep trying until you begin to notice a discernible change.
Growth hacking can be applied in a variety of ways to your company. You can combine different techniques to increase efficacy, or you can utilise only one. Finding the ones that work may need some trial and error. When selecting one to try out first, keep in mind your team, budget, resources, and brand.
You can use your current content assets to implement the 24 growth hacks on this list, which we put together.
Integrating tiny but impactful modifications doesn’t call for a major project, whether you’re recycling or building something new.
1. Repurpose blog content.
More than just editing, blog postings may use some improvement. They could bring about metamorphosis.
You may have heard that multimedia material is pretty trendy right now. In fact, marketers who utilise video grow revenue 49% faster than marketers who do not use video. But where do you get the inspiration for these video topics? Your blogs play a role in this.
For a fresh manner for your audience to learn from you, you can adapt them as quick recap videos or even podcasts. Additionally, it aids in your presence development via many media. Videos typically hold greater promise on social media, although blogs, when written properly, typically perform better in organic search results.
How to Build a Process for Growth Experiments
You need to discover ways to experiment if you want to grow. Finding the time to do it properly is a challenge, especially when you also have a lot of other projects and ideas. Building a long-lasting method for jotting down your ideas and putting them into practice as experiments is crucial for this reason. Understanding these procedures can help your team prioritise experiments, write down ideas, and implement them.
But how do you get started?
1. Start with the scientific method.
Ah, yes. Every science course you’ve ever taken has now returned to Week 1. It turns out that some of the knowledge you learned in primary school is actually useful in the real world.
It all boils down to applying the scientific approach when creating an experimentation process. Make a system for brainstorming ideas, developing hypotheses from them, testing them, and ranking your final analysis and conclusions in order of importance.
Building this approach for your team isn’t a one-time thing when experimenting for growth’s sake. Balfour contends that a good procedure should be:
To put it another way, it is insufficient to just state that you use the scientific approach. Instead, organise your internal process using the scientific method as a guide.
2. Always have a goal in mind.
The next stage after you have mastered your process is to define goals, which in theory may seem easy. However, “development” cannot be the sole objective of any experiment because it is not measurable. Instead, you should design each experiment so that the results are testable and actionable, which necessitates starting small.
Let’s explain it using an illustration:
- What’s the overall goal? Revenue growth.
- How are you going to drive more revenue? By acquiring more leads.
- How will you do that? Increase the conversion rate of my lowest-converting lead generation campaign.
- What is your campaign-specific goal? Increase conversions on one landing page by >5% and find statistically significant results.
- How will you implement an experiment to meet that goal? A/B test the title of the lead generation offer.
As you can see from the example, while growing your revenue is a noble high-level objective, you can’t actually do anything about it unless you divide it up into doable studies. It becomes actionable when you associate a metric with your experiment, in this case, a rise in conversions of more than 5% on a single landing page.
Start with that high-level aim and work your way down an incremental path until you have something that you can relate to a statistic, if you are having problems coming up with meaningful goals for your experiments.