What is Search Engine Optimization in Digital Marketing
SEO stands for “search engine optimization.” Simply put, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better the visibility of your pages in search results, the more likely you are to attract attention and attract potential customers to your business.
Search engines like Google and Bing use bots to crawl pages on the web, from site to site, collect information about those pages and list them. Think of a reference as a great library where a librarian can pull out a book (or webpage) to help you find what you are looking for right away.
Next, algorithms analyze pages in the index, taking into account hundreds of rank features or signals, to determine which pages should appear in search results for a particular query. In our library simulation, the librarian has read all the books in the library and can tell you which one will have the answers to your questions.
Our SEO success factors can be considered as representatives of the user experience components. This is how search engine bots measure that a website or webpage can give a searcher what we are searching for.
SEO is an important part of digital marketing because people do billions of searches every year, usually for commercial purposes to get information about products and services.
Search is often the main source of digital traffic for products and optimizes other marketing channels. Greater visibility and higher ranking in search results than your competition can have a material impact on your bottom line.
However, search results have been emerging over the past few years to give users specific answers and information that may keep users on the results page instead of redirecting them to other websites.
Also, be aware, features such as rich results and information panels in search results can increase visibility and provide users with more information about your company directly in the results.